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Insurance lead value calculator

A lead is worth the lifetime commission it produces multiplied by the chance it converts, and paying more than that loses money on every sale.

Lead to policy conversion (%)Average annual premium ($)Commission (%)Average policy life (years)Cost per lead ($)

This is an educational tool, not a quote or advice. It uses general formulas and the figures you enter. Policy terms, state rules and insurer practice vary, so check anything important with a licensed agent.

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